International Summit
on the Law and Business
of Video Games

Speakers > Dan Ferguson, Founder and Director of Game Development, Blockdot, Inc.

Participating In: Panel I: Game Developments and Business Models

Dan Ferguson has been designing games for over a decade and is considered by many to be one of the forefathers of Advergaming. In the late nineties he co-created the internet phenomenon Elf Bowling, the first independent PC game to reach over 7.5 million installs in one month. In 2001, Dan co-founded Blockdot, a leading producer and provider of casual games and company sponsored Advergames across multiple platforms, including the Internet, print, handheld and mobile devices. Dan leads Blockdot’s game group and drives the ideas that keeps this firm on the leading edge.

Blockdot has created over 800 games for a broad-range of brand name companies, including American Airlines, AT&T, Baskin-Robbins, Citibank, GlaxoSmithKline, Kraft, Microsoft, Motorola, M&Ms Brand, Nokia, Post Cereal, T.G.I. Friday’s, Universal Pictures and Verizon.

Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 30 gaming portals on the Internet and is often used as the launching site for client Advergames. To date, Blockdot games have been played over 600 million times and are responsible for nearly 100 million hours of lost productivity. He apologizes.

Dan has won numerous awards for his work, including the prestigious Brandweek Magazine’s Marketer of the Next Generation Award and Adweek’s Buzz Award. He speaks at numerous game and marketing conferences every year as a subject matter expert in online marketing, Advergaming, casual games, interactive marketing, and video game design.

Dan Ferguson
dferguson@blockdot.com
214-890-4105

Speaking Engagements – Conferences
2008 Ad:Tech London—Advergames and Branded Entertainment
2007 Independent Game Developers Conference, Austin – Advergaming is not a Dirty Word
2007 IDGA Conference, Seattle – Advergaming
2007 Judge at 2007 Pro Awards
2007 SXSW Interactive Festival – Advergaming
2007 World Association of Newspapers, Dallas – Converging Technologies
2006 Casual Game Conference, Austin – Advergaming
2006 Advertising In Games Forum West, San Francisco – Advergaming
2006 Advertising In Games Forum East, New York – Advergaming
2006 Game Developers Conference, San Jose – Game-Based Messaging and Marketing
2006 NAA Marketing Conference, Orlando – Advergaming Symposium
2006 Casuality, Seattle - Casual Game Conference – Advergaming
2005 Advertising In Games Forum West, San Francisco – Advergaming
2005 Advertising In Games Forum East, New York – Advergaming
2004 CINEMA International Festival, Chicago – Game Design